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المواصفات
| الناشر | Harpercollins Focus |
| رقم الكتاب المعياري الدولي 13 | 9780814433263 |
| اللغة | الإنجليزية |
| العنوان الفرعي للكتاب | How Companies Must Adapt To Survive |
| وصف الكتاب | The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: Customers now have the power--just watch what happens as more realize it! With increased transparency, businesses must be more ethical--no more pretending Command-and-control leadership is now so inefficient, it is a liability Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain Relationship and community-building is how customers and brand ambassadors are won--and retained Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization. |
| المراجعة التحريرية | With unerring practicality, Coin and Babbitt show why social media is neither fad nor trend but part of a transformational era driven by 'engagement.' --Foreword Reviews "Coin and Babbitt offer an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion...With compelling stories and dozens of concrete examples." --Healthcare News "Authors Ted Coin and Mark Babbitt have presented a present-day survival guide for social media."--Staffing Success "I recently read A World Gone Social...If there is anyone you should listen to when it comes to social media, it's Ted [Coin ]." --Leading with Trust "Babbitt and Coin have written a book you MUST read if you don't want to fall prey to Darwin's survival of the fittest." --Mills-Scofield ..".recommended to those readers who cannot go an hour without checking their Twitter feeds, reading their e-mail, or communicating with their families, and also to those who can." --Choice Insightly Best Small Business Books of 2014 ..".authors have deep roots in the social media community... [and] they are passionate about spreading the word." -- Anna Jedrziewski, Retailing Insight ..".must read for any social media professional. Written by Ted Coine and Mark Babbitt, two social media extraordinaire..." -- Dangerous Cupcakes "[A World Gone Social] goes beyond most of the advice you're reading now... to explain how all of them are changing the landscape of business." --Accounting Today "Powerful message and when handled effectively can be a very strategic approach towards organizational success and increase profits." --PM World Journal "Anyone who has ever had a business--or anyone who sells--can certainly learn a great deal from what Ted has to say." --PipelinerCRM ..".provides the tools you need to build a socially enabled team [and] must read tips that can benefit HR professionals, recruiter, small business owners and others who interview." --ZipRecruiter ..".offers warnings and best practices for navigating this dangerous terrain, with fascinating examples of companies that get it right, and terrifying examples of those that get it wrong." --Accounting Today ..".highly recommend A World Gone Social by Ted Coine and Mark Babbitt! It is a must-have resource to help you #ExerciseLeadership!" --Strengths Builders "This book is a goldmine for organizations who want to become champions of the Social Age." --BizCatalyst360 ..".gives you the tools and information you need to survive --and thrive--in a business climate in which customers hold all the cards." --HVACR Business ..".the book offers plenty of intelligent, practical and pragmatic advice on how to become part of the social media-enabled revolution...A must read..." --IT Organization Circa 2017 "This practical and engaging book is a must-read for all business owners and entrepreneurs....of interest to anyone who wants to know more about how social media is driving change..." -- Library Journal ..".must read for every leader and manager wanting to move past the trend and into the truth about social media's purpose, influence, and outcomes." --Kate Nasser blog "Illuminating and insightful, this book is essential reading for all levels of the corporate ladder." --Publishers Weekly |
| عن المؤلف | TED COINE was recently named a Forbes Top 10 Social Media Power Influencer. He is co-founder of Switch and Shift, a blog focused on leadership, culture, and change in the social century. MARK BABBITT is CEO and Founder of YouTern, a social community for young careerists that Mashable calls a "Top 5 Online Community for Starting Your Career." |
| تاريخ النشر | 17 September 2014 |
| عدد الصفحات | 256 |
A World Gone Social : How Companies Must Adapt To Survive hardcover english - 17 September 2014
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