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Advertising And Promotion: An Integrated Marketing Communications Perspective Paperback English by George Belch - 19 Nov 2018
الآن:
1016.40 جنيهيشمل ضريبة القيمة المضافة
احصل عليه خلال 6 يناير
إدفع 6 اقساط شهرية بقيمة ٢٠٠٫٠٠ جنيه.
1
توصيل مجاني لنقطة نون ومراكز الاستلام
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تقدر ترجّع المنتج بسهولة في العرض ده
(Original Copy - نسخه أصلية)
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80%
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المواصفات
| الناشر | McGraw-Hill Education |
| رقم الكتاب المعياري الدولي 13 | 9781259921698 |
| رقم الكتاب المعياري الدولي 10 | 1259921697 |
| اللغة | الإنجليزية |
| العنوان الفرعي للكتاب | An Integrated Marketing Communications Perspective |
| وصف الكتاب | To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. |
| عن المؤلف | Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals |
| رقم الطبعة | 11 |
| تاريخ النشر | 19 Nov 2018 |
| عدد الصفحات | 896 |
Advertising And Promotion: An Integrated Marketing Communications Perspective Paperback English by George Belch - 19 Nov 2018
في عربة التسوق 
مجموع العربة 1016.40 جنيه
