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Advertising Management Paperback English by Jugenheimer - 2014
الآن:
1375.00 جنيهيشمل ضريبة القيمة المضافة
باقي 1 وحدات في المخزون
احصل عليه خلال 20 ديسمبر
إدفع 6 اقساط شهرية بقيمة ٢٧٠٫٠٠ جنيه.
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المواصفات
| الناشر | Routledge |
| رقم الكتاب المعياري الدولي 13 | 9780765622600 |
| اللغة | الإنجليزية |
| وصف الكتاب | This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, |
| تاريخ النشر | 2014 |
| عدد الصفحات | 222 |
Advertising Management Paperback English by Jugenheimer - 2014
في عربة التسوق 
مجموع العربة 1375.00 جنيه
