• usp_easy_retunsاسترجاع مجاني وسهل
  • usp_best_dealsأفضل العروض
placeholder
Advertising Theory paperback english - 43588
magnifyZoom

Advertising Theory paperback english - 43588

جنيه900.00
nudge icon
باقي 2 وحدات في المخزون
nudge icon
باقي 2 وحدات في المخزون
noon-marketplace
احصل عليه خلال 15 يوليو
اطلب في غضون 19 ساعة 28 دقيقة

خصم على الدفع

decorative

إدفع 3 اقساط شهرية بقيمة ٣٠٠٫٠٠ جنيه.

placeholder
/cib-noon-credit-card
نظرة عامة على المنتج

المواصفات

الناشرTaylor And Francis Inc
تنسيق الكتابغلاف ورقي
وصف الكتابAdvertising theory provides detailed and current explorations of key theories in the advertising discipline. the volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. editors shelly rodgers and esther thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. with new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. utilizing mcguire's persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. within each area of advertising theory-and across advertising contexts-both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. this new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. it also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
رقم الطبعة2
عدد الصفحات548
رقم الكتاب المعياري الدولي 139780815382508
اللغةالإنجليزية
عن المؤلفShelly rodgers is professor of strategic communication and william t. kemper fellow, missouri school of journalism. supported by more than $25 million in federal and state grants, her research includes psychological processing of digital health advertising. she is a past president of the american academy of advertising (2010).esther thorson is professor of journalism and associate dean for graduate studies, michigan state university. she publishes extensively on advertising message effects and is one of the most cited scholars in advertising. she is a fellow of the american academy of advertising and international communication association.
تاريخ النشر43588
مجموع السلة 900.00 جنيه
placeholder
Advertising Theory paperback english - 43588
Advertising Theory paperback english - 43588
جنيه900.00
جنيه 900
الكمية قليل: باقي 2 فقط
0

نحن دائماً جاهزون لمساعدتك

تواصل معنا من خلال أي من قنوات الدعم التالية:

تسوق أينما كنت

App StoreGoogle PlayHuawei App Gallery

تواصل معنا

mastercardvisavaluamexcod