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متوفر قريبا
نظرة عامة
المواصفات
الناشرThomas Nelson
رقم الكتاب المعياري الدولي 139780718033323
رقم الكتاب المعياري الدولي 100718033329
اللغةالإنجليزية
العنوان الفرعي للكتابClarify Your Message So Customers Will Listen
وصف الكتابDonald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
عن المؤلفDonald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow. He's the CEO of StoryBrand, the cohost of the Building a StoryBrand Podcast, and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years. He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.
تاريخ النشر10-Oct-2017
عدد الصفحات240

بناء علامة تجارية للقصة

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