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Business Communication Paperback English by K.O. Locker
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المواصفات
| الناشر | Mcgraw-Hill |
| رقم الكتاب المعياري الدولي 13 | 9780071259491 |
| اللغة | الإنجليزية |
| وصف الكتاب | Business Analysis and Valuation teaches students how to use financial statement information to assess a firm's financial performance, value, and creditworthiness. This new IFRS edition has been adapted and developed by Erik Peek of Maastricht University. The text is primarily aimed at Masters and upper-level undergraduate programs in business and builds a bridge between accounting and finance, therefore making it accessible to both finance and accounting students. The distinctive strengths of this text include a large number of real-world cases used to illustrate theory; the step-by-step analysis methodology, and the extensive discussion of strategy analysis. The presentation of material is based on business analysis before financial analysis, which ensures that financial analysis is approached in a real-world manner and is driven by strategy. The pedagogy is geared toward helping students to develop strong practical skills using current applications. The most popular Harvard cases from the third edition have been retained in this IFRS edition and new cases written by Erik Peek added to give a new exciting European dimension to the text. |
| عن المؤلف | JAMES M. KAPLAN is a partner with McKinsey & Company in New York. He co-leads McKinsey's global IT infrastructure and cybersecurity practices.TUCKER BAILEY is a partner in the Washington, DC location of McKinsey's Business Technology Office.DEREK O'HALLORAN is Head of Information Technology and Electronics Industries at the World Economic Forum.ALAN MARCUS is Head of Information and Communication Technology Industries at the World Economic Forum.CHRIS REZEK is a senior expert consultant with McKinsey & Company in Boston. |
| رقم الطبعة | 3 |
Business Communication Paperback English by K.O. Locker
في عربة التسوق 
مجموع العربة 266.00 جنيه
