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Business Relationship Management And Marketing Hardcover English by Michael Kleinaltenkamp - 2014

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متوفر قريبا
نظرة عامة
المواصفات
الناشرSpringer
رقم الكتاب المعياري الدولي 139783662438558
رقم الكتاب المعياري الدولي 103662438550
اللغةالإنجليزية
وصف الكتابRelationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.​
عن المؤلفMichael Kleinaltenkamp is full professor of business and services marketing at Freie Universitat Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing. Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universitat zu Berlin and Freie Universitat Berlin. His research interest lies in the area business-to-business marketing. Ingmar Geiger is an assistant professor of business and services marketing at Freie Universitat Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.
تاريخ النشر2014
عدد الصفحات348

Business Relationship Management And Marketing Hardcover English by Michael Kleinaltenkamp - 2014

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