الناشر | Kogan Page Ltd |
رقم الكتاب المعياري الدولي 13 | 9780749445348 |
رقم الكتاب المعياري الدولي 10 | 0749445343 |
اللغة | الإنجليزية |
تنسيق الكتاب | غلاف مقوى |
العنوان الفرعي للكتاب | The Real Cost of the Global Trend for Bargains, Discounts & Consumer Choice |
المراجعة التحريرية | In this account of society's greedy over consumption we find the darker side of some of our favorite organizations. -- Conservation Foundation Magazine -- The Parish Pump Touches on the long term consequences of Everyday low Pricing. -- The Grocery Trader |
عن المؤلف | David Bosshart is the CEO of the Gottlieb Duttweiler Institute for Economic and Social Studies [GDI], Switzerland's oldest and most independent think tank focusing on the area of consumption, trade and society for the last forty years. Bosshart is a trends analyst and also the author of Cult Marketing and The Future of the Consumer Society. |
تاريخ النشر | 01/03/2006 |
عدد الصفحات | 416 |
Cheap printed_book_hardback english - 01/03/2006