Consumer Behavior in Sport & Events: Marketing Action Paperback English by Funk - 2008

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توصيل مجاني لنقطة نون ومراكز الاستلام

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المواصفات

وصف الكتاب	Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
تاريخ النشر	2008
عدد الصفحات	272

Consumer Behavior in Sport & Events: Marketing Action Paperback English by Funk - 2008

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