شريك لنون منذ
5+ سنةالناشر | Pearson |
رقم الكتاب المعياري الدولي 13 | 9781292153209 |
اللغة | الإنجليزية |
العنوان الفرعي للكتاب | Buying, Having, And Being |
وصف الكتاب | Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. |
رقم الطبعة | 12th edition |
تاريخ النشر | 26-Jul-17 |
عدد الصفحات | 500 |
Consumer Behavior paperback english - 26-Jul-17