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Copywriting Is...

احنا آسفين! المنتج ده مش موجود.
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متوفر قريبا
نظرة عامة
المواصفات
الناشرHarriman House
رقم الكتاب المعياري الدولي 139781838434304
رقم الكتاب المعياري الدولي 101838434305
الكاتبGiles Edwards
اللغةEnglish
وصف الكتابCopywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
عن المؤلفAndrew Boulton is a copywriter and lecturer in creative advertising.He has written for brands and agencies across the UK and far beyond (some very big ones, plenty of tiny ones) and writes a copywriting column for The Drum.
تاريخ النشر20210325
عدد الصفحات232

Copywriting Is...

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