استرجاع مجاني وسهل
أفضل العروض
استرجاع مجاني وسهلأفضل العروض
إدفع 3 اقساط شهرية بقيمة ٣٢٥٫٠٠ جنيه.
| الناشر | McGraw-Hill/Irwin |
| اللغة | الإنجليزية |
| تاريخ النشر | 2005 |
| تنسيق الكتاب | غلاف صلب |
| وصف الكتاب | For many years, the menu of strategy courses at most schools has been relatively unchanged: typically, a capstone course has been followed by one or more electives on topics such as industry and competitor analysis, the management of technology, or mergers and acquisitions. CORPORATE STRATEGY breaks this mold. It is a completely new course whose design has been honed over six years of teaching at the Harvard Business School. It presents, for the first time, a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. |
| عدد الصفحات | 240 |
