شريك لنون منذ
5+ سنةالناشر | Pearson |
رقم الكتاب المعياري الدولي 13 | 9780273750840 |
رقم الكتاب المعياري الدولي 10 | 273750844 |
اللغة | الإنجليزية |
Language | اللغة الإنجليزية |
وصف الكتاب | This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The sixth edition-including all of the data, figures, and tables in the book-has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources. |
عن المؤلف | Kenneth C. Laudon is a professor of Information Systems at the Stern School of Business at New York University |
رقم الطبعة | 6 |
تاريخ النشر | 38534 |
عدد الصفحات | 876 |
التجارة الإلكترونية 2010