| وصف الكتاب | Is Your Company EMPOWERED for Success?You know it's happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can you be one? And just as importanthow can you lead them?We call them HEROes: highly empowered and resourceful operatives. Your company needs them because in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now step up to the counter armed with more data and access than ever before, and in many cases, your company is overmatched.In Empowered, Forrester's Josh Bernoffcoauthor of the pioneering book Groundswelland Ted Schadler explain how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company.The truth is, one in three of your information workers already use easily accessible technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these critical employees, company managers, and the IT department: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging more experimentation, and IT expands its role to both support and secure these business solutions.Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition: Statistical analysis of the 16% of customers who account for 80% of the online influence The four-step IDEA process to transform customer-facing service, marketing, and mobile applications A tool to score HERO projects on value and effort, to offer guidance on which projects to support The HERO index: A scorecard of the industries and departments with the mostand the fewestHEROes Roadmaps for collaboration systems that stimulate and support HERO innovation The game plan for IT's new role as a key partner in technology ideas throughout the company Dozens of case studies and examples from firms in every industry, from retail to business servicesArmed with an arsenal of exciting and valuable new technologies, your employees are already transforming the way you do business. You can lead them or block themit's your choice. Empowered will help you make the right decision. |
| المراجعة التحريرية | "This is a worthwhile book for anyone in business to read, not just for marketing or innovation, but also for strategy." – Journal of Consumer Marketing
"…is a well-written, useful guide to how companies can empower their employees." - Ad Age
"If the future sounds scary, Empowered describes it in reasonable, even methodical terms. The book Empowered is a milestone for where things are headed, both for the business manager and the IT manager." - InformationWeek |
| عن المؤلف | Josh is the co-author of four books. Groundswell (HBR Press, 2008) was a bestseller. He also cowrote The Mobile Mind Shift (Groundswell Press, 2014) and Empowered (HBR Press, 2010). His latest book is Writing Without Bullshit (HarperBusiness, 2016). Groundswell: Winning in a World Transformed by Social Technologies, a BusinessWeek bestseller, is a comprehensive analysis of corporate strategy for dealing with social technologies. Abbey Klaassen, editor of Advertising Age, picked Groundswell as "the best book ever written on marketing and media." Josh is also the editor of two other books: Outside In (New Harvest/HMH, 2012) by Harley Manning and Kerry Bodine, and Digital Disruption (Amazon Publishing, 2013) by James McQuivey. Josh joined Forrester Research in 1995 and analyzed technology there for 20 years, eventually becoming senior vice president, idea development. He created the company's Technographics segmentation, a classification of consumers according to how they approach technology, which is still in use more than 15 years later. Josh is frequently quoted in publications like The New York Times and The Wall Street Journal. Josh has keynoted major conferences on television, music, marketing, and technology in Barcelona, Beijing, Brussels, Cannes, London, New York, Rome, Tokyo, So Paulo, and Seoul. Prior to joining Forrester, Josh spent 14 years working for startups in the technology industry and studying mathematics in the Ph.D. program at MIT. His hobbies include recreational biking, the futile pursuit of wellness, and standup comedy. |
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