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المواصفات
| الناشر | Columbia Business School Publishing |
| رقم الكتاب المعياري الدولي 13 | 9780231174824 |
| رقم الكتاب المعياري الدولي 10 | 0231174829 |
| الكاتب | Leonard Sherman |
| اللغة | English |
| وصف الكتاب | Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces ma |
| عن المؤلف | Leonard Sherman is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. He has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen & Hamilton. |
| تاريخ النشر | 10 January 2017 |
| عدد الصفحات | 360 pages |
If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth
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