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Implementing Word Of Mouth Marketing Hardcover English by Idil M. Cakim - 10-Feb-10
قبل:
236.00 جنيه
الآن:
206.00 جنيه يشمل ضريبة القيمة المضافة
وفّرت:
30.00 جنيهخصم 12٪
باقي 4 وحدات في المخزون
احصل عليه خلال 28 يناير
إدفع 6 اقساط شهرية بقيمة ٤٠٫٠٠ جنيه.
1
توصيل مجاني لنقطة نون ومراكز الاستلام
معرفة المزيد
تقدر ترجّع المنتج بسهولة في العرض ده
(Original Copy - نسخه أصلية)
المنتج كما في الوصف
90%
شريك لنون منذ
5+ سنة
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المواصفات
| الناشر | John Wiley and Sons Ltd |
| اللغة | الإنجليزية |
| العنوان الفرعي للكتاب | Online Strategies To Identify Influencers, Craft Stories, And Draw Customers |
| وصف الكتاب | Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts. Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products Reveals how word of mouth disperses online Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses Explains how to design online word of mouth campaigns Includes measurement tools to gauge the impact word of mouth campaigns Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points. |
| عن المؤلف | Idil M. Cakim is Vice President of Inter-active Media at GolinHarris, a global public relations firm. She served on the board of the Word of Mouth Marketing Association, whose members include Dell, Microsoft, Hilton, Amway Global, 1-800-Flowers, and the AARP. She regularly publishes articles in business magazines and trade publications on social media and word- of-mouth strategies and has been quoted as an expert in online communications in the New York Times, the Financial Times, Harvard Business Review, CNet News, the Chicago Tribune, and other media. |
| تاريخ النشر | 10-Feb-10 |
| عدد الصفحات | 224 |
Implementing Word Of Mouth Marketing Hardcover English by Idil M. Cakim - 10-Feb-10
في عربة التسوق 
مجموع العربة 206.00 جنيه
