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Influence, New and Expanded: The Psychology of Persuasion

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متوفر قريبا
نظرة عامة
الميزات الأساسية
  • Harper Collins UK
  • Cialdini, Robert B, PhD
  • Influence, New and Expanded: The Psychology of Persuasion
المواصفات
الناشرHarper Collins UK
رقم الكتاب المعياري الدولي 139780062937650
رقم الكتاب المعياري الدولي 1062937650
وصف الكتابInfluence, New and Expanded: The Psychology of Persuasion
عن المؤلفRobert B. Cialdini, PhD is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.Dr. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the Godfather of Influence.
محتويات العلبةBooks
اللغةEnglish
الكاتبCialdini, Robert B, PhD
LanguageEnglish
تاريخ النشر2021
عدد الصفحات592.0

Influence, New and Expanded: The Psychology of Persuasion

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