وصف الكتاب | Up-to-date coverage on how new technology is changing the way organizations operate and compete
Every day, new technology influences how organizations operate and compete in the current global environment, and this updated edition of a classic provides authoritative and streamlined coverage of this evolving topic. High-profile topics are discussed, such as social networks, green IS, and business intelligence, and global examples span a wide range of subject matter. You ll explore IT governance, connectivity that blurs public and private lives, sustainability, enterprise social media, and viral and social marketing.
Offers completely updated coverage on the evolving topic of the way organizations operate and compete in the current global environment
Addresses issues involving social networks, green IS, and business intelligence
Features real-world examples that deal with international issues
Packed with real-world examples and coverage of international topics, Information Technology for Management, Eighth Edition, is critical reading for anyone involved in this field. |
عن المؤلف | Dr. Efraim Turban obtained his MBA and Ph.D. degrees from the University of California, Berkeley. His industry experience includes eight years as an industrial engineer, three of which were spent at General Electric Transformers Plant in Oakland, California. He also has extensive consulting experience to small and large corporations as well as to governments. In his over thirty years of teaching, professor Turban has served as Chaired Professor at Nanyang Technological University in Singapore, and University of Science and Technology, in Hong Kong. He has also taught at UCLA; USC; Simon Fraser University; Lehigh University; California State University; Long Beach; and Florida International University. Dr. Turban was a co-recipient of the 1984/85 National Management Science Award (Artificial Intelligence in Management). In 1997 he received the Distinguished Faculty Scholarly and Creative Achievement Award at California State University, Long Beach. Professor Turban is currently on the faculty of City University of Hong Kong, Department of Information Systems, Faculty of Business Administration. Professor Turban's current major interest is electronic commerce, strategy, and implementation. |