شريك لنون منذ
5+ سنةالناشر | McGraw-Hill Education - Europe |
رقم الكتاب المعياري الدولي 13 | 9780071285056 |
اللغة | الإنجليزية |
تنسيق الكتاب | كتاب صوتي |
العنوان الفرعي للكتاب | Media Literacy And Culture |
وصف الكتاب | This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more! |
رقم الطبعة | 5 |
تاريخ النشر | 2-1-2008 |
مقدمة في الاتصال الجماهيري: معرفة وسائل الإعلام والثقافة