English
- إرجاع مجاني بسهولة
- أفضل عروض
المواصفات
| الناشر | Sage Publications Us Public. |
| رقم الكتاب المعياري الدولي 13 | 9781446296622 |
| رقم الكتاب المعياري الدولي 10 | 1446296628 |
| اللغة | الإنجليزية |
| وصف الكتاب | Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. |
| عن المؤلف | Stephan Dahl is a Senior Lecturer in Marketing at Hull University Business School in England and Adjunct Associate Professor at James Cook University in Australia. |
| تاريخ النشر | 2015 |
| عدد الصفحات | 320 |
Marketing Ethics & Society Paperback English by Lynne Eagle - 2015
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