English
- إرجاع مجاني بسهولة
- أفضل عروض
المواصفات
| الناشر | Oxford University Press Inc |
| رقم الكتاب المعياري الدولي 13 | 9780190615444 |
| رقم الكتاب المعياري الدولي 10 | 0190615443 |
| الكاتب | Stacy Landreth Grau |
| تنسيق الكتاب | Paperback |
| اللغة | English |
| وصف الكتاب | Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organization's mission. Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization. |
| عن المؤلف | Stacy Landreth Grau (PhD, Louisiana State University) is associate professor of marketing practice at the Neeley School of Business at Texas Christian University. She is director of the Neeley Fellows Program and is a consultant with Global Prairie, an international integrated marketing communication agency. Her primary areas of work include cause-related marketing, corporate social responsibility, and nonprofit marketing and branding. |
| تاريخ النشر | 2014-06-01 |
| عدد الصفحات | 215 pages |
Marketing for Nonprofit Organizations: Insights and Innovations
في عربة التسوق 
مجموع العربة 0.00 جنيه
