English
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المواصفات
| رقم الكتاب المعياري الدولي 13 | 9781422126011 |
| الكاتب | Theordore Levitt |
| اللغة | English |
| وصف الكتاب | In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead. |
| تاريخ النشر | 2008/05 |
Marketing Myopia (Harvard Business Review Classics)
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