الناشر | PHI Learning |
رقم الكتاب المعياري الدولي 13 | 9788120339453 |
رقم الكتاب المعياري الدولي 10 | 8120339452 |
الكاتب | Chandra D. Bose |
اللغة | English |
وصف الكتاب | This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduct |
تاريخ النشر | 40208 |
عدد الصفحات | 324 pages |
Modern Marketing: Principles and Practice