الناشر | Cengage Learning Emea |
رقم الكتاب المعياري الدولي 13 | 9781844805341 |
رقم الكتاب المعياري الدولي 10 | 1844805344 |
تنسيق الكتاب | غلاف ورقي |
اللغة | الإنجليزية |
العنوان الفرعي للكتاب | An International Perspective |
المراجعة التحريرية | PART 1: INTRODUCTION TO OPERATIONS MANAGEMENT 1. Operations Management Case: Hotel Matina 2. Operations, Strategy and Operations Strategy Case: Giordano PART 2: THE INTERNATIONALIZATION OF OPERATIONS MANAGEMENT 3. The Internationalization Processes: Drivers, Challenges and Benefits Case: IPC 4. International Operations Strategies Case: TUI PART 3: STRUCTURAL ISSUES 5. Facilities Location Decisions Case: Alumil 6. Capacity Case: Aldemar Hotel 7. Technology Management Case: Nuovo Pignale 8. The Supply Network Case: Coca Cola PART 4: INFRASTRUCTURAL ISSUES 9. Planning and Control Case: Tesco 10. Quality Case: Ritz Carlton 11. Work Organisation Case: Alfa Bank 12. Human Resource Management Case: Mariott 13. New Product Development Case: McDonalds 14. Performance Measurement Case: Celine Restaurant PART 5: FUTURE TRENDS AND DIRECTIONS 15. Future Trends Case: Infosys |
تاريخ النشر | 16-Jun-08 |
عدد الصفحات | 496 |