English
- إرجاع مجاني بسهولة
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المواصفات
| رقم الكتاب المعياري الدولي 13 | 9781928055921 |
| الكاتب | Steve Dennis |
| اللغة | English |
| وصف الكتاب | In most retail categories, digital channels are now central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The line between digital and physical stores has been virtually erased; the customer is the channel. Retailers who resist this fact are doomed to perish. |
| تاريخ النشر | 2021/04 |
Remarkable Retail: How to Win and Keep Customers in the Age of Disruption
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