English
- إرجاع مجاني بسهولة
- أفضل عروض
المواصفات
| الناشر | The MIT Press |
| رقم الكتاب المعياري الدولي 13 | 9780262548014 |
| رقم الكتاب المعياري الدولي 10 | 0262548011 |
| الكاتب | Jochen Reb |
| تنسيق الكتاب | Paperback |
| اللغة | English |
| وصف الكتاب | "A demonstration of the superiority of the "fast and frugal heuristics" model over statistical analysis for making business decisions"-- |
| عن المؤلف | Jochen Reb is Professor of Organizational Behavior and Human Resources and founding Director of the Mindfulness Initiative at the Lee Kong Chian School of Business, Singapore Management University. Shenghua Luan is Professor of Psychology and Principal Investigator of the Risk and Uncertainty Management Lab at the Institute of Psychology, Chinese Academy of Sciences. Gerd Gigerenzer is Director of the Harding Center for Risk Literacy at the University of Potsdam, Director Emeritus at the Max Planck Institute for Human Development, and Partner of Simply Rational--the Institute for Decisions. He is the author of Calculated Risks, Gut Feelings, Risk Savvy, and How to Stay Smart in a Smart World (MIT Press). |
| Language | English |
| تاريخ النشر | 14 May 2024 |
| عدد الصفحات | 272 pages |
Smart Management: How Simple Heuristics Help Leaders Make Good Decisions in an Uncertain World
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