English
- إرجاع مجاني بسهولة
- أفضل عروض
المواصفات
| الناشر | Pearson Education Limited |
| رقم الكتاب المعياري الدولي 13 | 9781292257891 |
| رقم الكتاب المعياري الدولي 10 | 129225789X |
| اللغة | الإنجليزية |
| Language | اللغة الإنجليزية |
| وصف الكتاب | For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain management Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th Edition, Global Edition, weaves in compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organization's performance. With this text, students gain a deeper understanding of supply chains and a firm grasp on the practical managerial levers that can improve supply chain performance. |
| عن المؤلف | Sunil Chopra is the IBM Distinguished Professor of Operations Management and Information Systems at the Kellogg School of Management. He has a PhD in operations research from SUNY IBM Research. Professor Chopra's research and teaching interests are in supply chain and logistics management, operations management, combinatorial optimization, and the design of telecommunication networks. |
| رقم الطبعة | 7 |
| تاريخ النشر | 43445 |
| عدد الصفحات | 528 |
تخطيط استراتيجية إدارة سلسلة التوريد والتشغيل
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