English
- إرجاع مجاني بسهولة
- أفضل عروض
المواصفات
| الناشر | John Wiley And Sons Ltd |
| رقم الكتاب المعياري الدولي 13 | 9781405124706 |
| رقم الكتاب المعياري الدولي 10 | 1405124709 |
| اللغة | الإنجليزية |
| وصف الكتاب | This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behavioral approach to strategic management. * Examines assumptions of rationality and equilibrium and the problems they create. * Considers how a behavioral approach relates to a number of conventional approaches. |
| عن المؤلف | Philip Bromiley holds the Curtis L. Carlson Chair in Strategic Management and is Chair of the Department of Strategic Management and Organization at the Carlson School of Management, University of Minnesota. |
| تاريخ النشر | 38348 |
| عدد الصفحات | 160 |
The Behavioral Foundations of Strategic Management Paperback English by Philip Bromiley - 38348
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