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The Digital Matrix New Rules For Business Transformation Through Technology

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المواصفات
الناشرPenguin Random House India
رقم الكتاب المعياري الدولي 139780143456797
رقم الكتاب المعياري الدولي 10143456792
الكاتبVenkatraman, N. Venkat
اللغةEnglish
وصف الكتابThe Digital Matrix New Rules For Business Transformation Through Technology
عن المؤلفN. Venkat Venkatraman is the David J. McGrath Jr. Professor of Management at the Questrom School of Business, Boston University, where he holds a joint appointment in Information Systems/Strategy and Innovation. He has previously taught at the Sloan School of Management at the Massachusetts Institute of Technology and at the London Business School. He is considered one of the foremost authorities on how companies win in digital business where products, processes, and services are shaped and supported by information and communication technology. Widely published in leading academic journals and recognized as a top-cited researcher by Google Scholar, he lectures and conducts digital strategy workshops with companies such as IBM, Merck, Ericsson, BP, Canal+, and others. He lives in Boston, Massachusetts.Visit him online at:
LanguageEnglish
تاريخ النشر8/12/2021
عدد الصفحات296.0

The Digital Matrix New Rules For Business Transformation Through Technology

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