الناشر | Morgan James Publishing |
رقم الكتاب المعياري الدولي 13 | 9781631954580 |
رقم الكتاب المعياري الدولي 10 | 163195458X |
الكاتب | Dan Gingiss |
اللغة | English |
وصف الكتاب | The essential guide to making customer experience the ultimate competitive advantage. |
عن المؤلف | Dan Gingiss is an international keynote speaker and customer experience coach who teaches audiences and corporations that a remarkable customer experience can be their best sales and marketing strategy. He spent 20 years in Corporate America delighting customers while holding leadership positions at three Fortune 300 companies - McDonald's, Discover and Humana. Dan is the author of Winning at Social Customer Care, a host of the Experience This! Show podcast, and a regular contributor to Forbes. He earned a B.A. in psychology and communications from the University of Pennsylvania and an M.B.A. in marketing from the Kellogg School of Management at Northwestern University. He currently resides in Buffalo Grove, IL. |
تاريخ النشر | 14 September 2021 |
عدد الصفحات | 212 pages |
The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share