574 Sneakers

‘The most New Balance shoe ever’ says it all, right? No, actually

• The 574 might be our unlikeliest icon
• The 574 was built to be a reliable shoe that could do a lot of different things well rather than as a platform for revolutionary technology, or as a premium materials showcase
• This unassuming, unpretentious versatility is exactly what launched the 574 into the ranks of all-time greats
• As hybrid road/trail design built on a wider last than the previous generation’s narrow racing silhouettes, the 574 offered a uniquely versatile mix of new, different, uncomplicated, rugged, durable, and comfortable that was adopted as a closet staple across the globe
• That’s why today, the 574 is synonymous with the boundary defying New Balance style, and worn by anyone
• With the 574 for kids, the same style inspiration is pared down for growing feet
• New Balance initial branding