Specifications
| Publisher | Kogan Page |
| ISBN 13 | 9780749457570 |
| ISBN 10 | 1412807956 |
| Book Subtitle | The Secrets of Emotionally Effective Advertising |
| Editorial Review | "Drawing from a good mix of academic studies, practitioner books, and personal consulting experience, Hill...argues in this engaging, well-written book that effective ads focus on consumers' emotional needs rather than reasoning powers. He provides good practical advice for targeting consumers' emotions and many memorable ads that accomplish this goal...Summing Up: Highly recommended." --CHOICE Magazine, M.R. Hyman, New Mexico State University "An exceptionally strong case for the use of emotion in advertising. Well-written and well-documented." --Al Ries, author of War in the Boardroom "Whether you are trying to influence others, or trying to figure out how others are trying to influence you, About Face is a useful guide to the way advertising really works." --Dan Ariely, author of Predictably Irrational |
| About the Author | Dan Hill is an authority on the role of emotions in consumer and employee behavior and an expert in facial coding as an aid in measuring people's decision-making process. He is the founder and president of Sensory Logic, a scientific, research-based consulting firm that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. He has appeared on CNN, the Today Show, MSNBC, and Fox Business. He is the author of Emotionomics, Body of Truth: Leveraging What Consumers Can't or Won't Say, and Face Time: How the 2008 Presidential Race Reveals the Importance of Being On-Emotion in Politics, Business and in Life. |
| Language | English |
| Format | Hardcover |
| Author | Dan Hill |
| Publication Date | 1/10/2010 |
| Number of Pages | 212 |
About Face printed_book_hardback english - 1/10/2010
Added to cart
Cart Total EGP 0.00
