Highlights
- Taylor & Francis
- Stewart, David W - Gugel, Craig
- Accountable Marketing: Linking marketing actions to financial performance
Specifications
| Publisher | Taylor & Francis |
| ISBN 13 | 9780765647078 |
| ISBN 10 | 0765647079 |
| Book Description | Accountable Marketing: Linking marketing actions to financial performance |
| What's In The Box | Book |
| Language | English |
| Author | Stewart, David W - Gugel, Craig |
| Publication Date | 2016 |
Accountable Marketing: Linking marketing actions to financial performance
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