Advertising And Promotion: An Integrated Marketing Communications Perspective Paperback English by George Belch - 19 Nov 2018
Now:
EGP 1016.40 Inclusive of VAT
Get it by 6 Jan
Pay 6 monthly payments of EGP 200.00.
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
(Original Copy - نسخه أصلية)
Item as Described
80%
Partner Since
5+ Years
Great Recent Rating
Specifications
| Publisher | McGraw-Hill Education |
| ISBN 13 | 9781259921698 |
| ISBN 10 | 1259921697 |
| Book Subtitle | An Integrated Marketing Communications Perspective |
| Book Description | To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. |
| About the Author | Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals |
| Language | English |
| Author | George Belch |
| Edition Number | 11 |
| Publication Date | 19 Nov 2018 |
| Number of Pages | 896 |
Advertising And Promotion: An Integrated Marketing Communications Perspective Paperback English by George Belch - 19 Nov 2018
Added to cart
Cart Total EGP 1016.40
