Advertising For People Who Don't Like Advertising paperback english - 43283
Now:
EGP 221.00 Inclusive of VAT
Only 1 left in stock
Get it by 7 Dec
Pay 6 monthly payments of EGP 40.00.
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
Item as Described
90%
Partner Since
4+ Years
Great Recent Rating
Specifications
| Publisher | Laurence King Publishing |
| ISBN 13 | 9781780673202 |
| Book Description | This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break. |
| Language | English |
| Author | Kesselskramer |
| Edition Number | 1 |
| Publication Date | 43283 |
| Number of Pages | 240 |
Advertising For People Who Don't Like Advertising paperback english - 43283
Added to cart
Cart Total EGP 221.00
