Advertising Management Paperback English by Jugenheimer - 2014
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Specifications
| Publisher | Routledge |
| ISBN 13 | 9780765622600 |
| Book Description | This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, |
| Language | English |
| Author | Jugenheimer |
| Publication Date | 2014 |
| Number of Pages | 222 |
Advertising Management Paperback English by Jugenheimer - 2014
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