Advertising Outdoors - Paperback English by David Bernstein - 01/03/2004
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(Original Copy - نسخه أصلية)
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Specifications
| Publisher | Phaidon Press |
| ISBN 13 | 9780714843865 |
| ISBN 10 | 0714843865 |
| Book Subtitle | Watch This Space! |
| Book Description | This book focuses on the history and development of outdoor advertising since the beginning of the 19th century. The author examines the rise of commercial art, the development of advertising as a discipline and an industry and the role it plays in modern life, also making reference to examples of successful ad campaigns. |
| Editorial Review | A masterpiece. It's an Everything You Ever Wanted to Know About Posters But Were Too Busy Producing a Sub-Standard TV Commercial to Ask sort of book. Bernstein understands posters. He understands advertising. And he presents his case with consummate wit and precision.' (Campaign) 'A paperback version of the 1997 classic...with incisive text [and] plenty of images.' (Blueprint) '[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' (Advertising Age) |
| About the Author | David Bernstein was Creative Director of three major international agencies before founding his own agency, The Creative Business. He has been awarded the Advertising Association's Mackintosh Medal for professional and public services to advertising. |
| Language | English |
| Format | Paperback |
| Author | David Bernstein |
| Publication Date | 01/03/2004 |
| Number of Pages | 240 |
Advertising Outdoors - Paperback English by David Bernstein - 01/03/2004
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