Specifications
| Publisher | McFarland And Co Inc |
| ISBN 13 | 9781476672274 |
| Book Subtitle | Balancing Culture And Communication |
| Book Description | Since the publication of earlier editions of this book, China's political and economic landscapes have changed dramatically, with the rise of new leadership, evolving alliances, tariff wars, educational policies and technological advancements. Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China's astonishing growth in the 21st century. Adding another dimension to the exploration of Chinese-American commerce, this edition discusses China's roots in Confucian identity and its effect on modern business culture. Case studies of American businesses that have been successful in China are included. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China. |
| Editorial Review | Reviews of previous editions: ""recommended"" - Choice ""an excellent introduction to current Chinese culture"" - Catholic Library World. |
| About the Author | Nancy Lynch Street is professor emerita of communication studies at Bridgewater State University in Bridgewater, Massachusetts. Marilyn J. Matelski is professor emerita of communication at Boston College in Chestnut Hill, Massachusetts. |
| Language | English |
| Author | Nancy Lynch Street, Marilyn J. Matelski |
| Publication Date | 30 Aug 2019 |
| Number of Pages | 312 |
American Businesses In China: Balancing Culture And Communication paperback english - 30 Aug 2019
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