Specifications
| Publisher | Amacom |
| ISBN 13 | 9780814437964 |
| ISBN 10 | 814437966 |
| Book Subtitle | The 10 Challenges That Defined The Company That's Disrupting The World |
| Book Description | Its success was far from accidental. Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO * How the growth team achieved the impossible * Why Facebook's News Feed ads were the company's most important business decision ever * How Google+ attacked and lost * Why-and how -Instagram and WhatsApp were added to the mix * What the company does to win the talent wars * What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick * Which products and technical advancements are on the horizon and why * And much more Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos-as Facebook grows up, overcomes setbacks, and works to connect the world. |
| Editorial Review | Facebook is changing not only the way people use digital but also the way technology companies pursue impact and scale. Becoming Facebook gives an insider's window into the making of this iconic company. It is both fascinating and informative--really, a must read. -- Geoffrey Moore, author of Crossing the Chasm, advisor to technology enterprises, and venture partner at Wildcat Technology. Captures and explains how Facebook confronted its biggest challenges to become one of the most notable stories of our time. There's a lot to discover in this insider's perspective. I certainly did." -- Dennis Carter, father of Intel Inside and former CMO at Intel. "A captivating insider's view of how Facebook became . . . Facebook. Hoefflinger takes you behind the scenes, shedding light on the vision, motivations, and playbook of one of the most successful technology brands of all time."-- Ann Lewnes, EVP and CMO at Adobe |
| About the Author | Michael Hoefflinger has 25 years' experience in Silicon Valley. After working directly for Andy Grove as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Lead, Global Business Marketing. During his seven years with the social network, he helped grow their advertising business dramatically. He is now an entrepreneur-in-residence at XSeed Capital. |
| Language | English |
| Author | Mike Hoefflinger |
| Publication Date | 4/12/2017 |
| Number of Pages | 256 |
Becoming Facebook: The 10 Challenges That Defined The Company That's Disrupting The World Hardcover English by Mike Hoefflinger - 4/12/2017
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