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Free & Easy ReturnsBest Deals| Publisher | Fairchild Books |
| ISBN 13 | 9781609012267 |
| ISBN 10 | 1609012267 |
| Author | Myrna B. Garner |
| Book Format | Paperback |
| Language | English |
| Book Description | This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies―such as color matching, body scanning, and the use of avatars for fitting and patternmaking―have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process. |
| About the Author | Myrna B. Garner is Professor Emerita at Illinois State University.Sandra J. Keiser, MS, is Associate Professor Emerita at Mount Mary University, where she taught design and apparel industry-focused courses. She served as chair of Mount Mary’s Fashion Department for 26 years and lead numerous study tours to New York and Paris. She is a freelance fashion writer and currently works as a textile artist under the label SK Fiber Studio. |
| What's In The Box | Books |
| Publication Date | 14 August 2012 |
| Number of Pages | 624 pages |
