Specifications
| Publisher | Profile |
| ISBN 13 | 9781788168304 |
| ISBN 10 | 1788168305 |
| Book Description | A TIMES BEST BUSINESS BOOK OF 2022SHORTLISTED FOR A BUSINESS BOOK AWARD 'A gripping story about a great British brand' Jeremy VineLightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design. For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world? This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business. |
| About the Author | Will Butler-Adams is a chartered engineer and CEO of Brompton Bicycle Limited. He was appointed OBE in the 2015 New Year Honours, featured in multiple publications including the Financial Times, and delivered talks forGoogle and PwC. He lives with his family in London. |
| Language | English |
| Author | Dan Davies |
| Publication Date | 20220818 |
| Number of Pages | 288 |
Brompton
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