Specifications
| Publisher | John Wiley & Sons Inc |
| ISBN 13 | 9781119941187 |
| ISBN 10 | 1119941180 |
| Author | Paul Tiffany |
| Language | English |
| Book Description | Your one-stop guide to creating a winning business plan from scratchWhether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course _x0096_ including a complete sample plan that you can easily adapt for your business!Chart your course _x0096_ assess the current state of your business and where you'd like to take it, and establish clear, achievable objectivesGet to know your customers _x0096_ learn the latest techniques for getting a better idea of who your customers are and what they wantScope out the competition _x0096_ find out who your competitors are and what it'll take to get your share of the market pie (and theirs)Sort out your finances _x0096_ construct a value chain, examine your cash flow and calculate a sensible budgetEnter the Dragons' Den _x0096_ convince bankers, investors, venture capitalists and other funding sources your business is a good investmentRead the tea leaves _x0096_ learn to decipher changing cultural, political and technological trends and to alter your strategies as neededOpen the book and find:Tips on developing a sure-fire business strategyHow to set realistic objectivesForecasting and budgeting strategiesKeys to writing a motivational mission statementHow to decipher the latest consumer trendsAdvice on building your brand and brand loyaltyTips for seeing and seizing opportunities before the competitionWays to adapt your plan to economic changeLearn to:Prepare a watertight business strategyAssess the marketplaceDevise a sensible forecast and budget |
| About the Author | Paul Tiffany is a management consultant and university professor. Steven Peterson is the founder of Home Planet Technologies, a management training company. Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development. |
| Publication Date | 2012-06-01 |
| Number of Pages | 400 pages |
Business Plans For Dummies
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