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Changing Minds

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PublisherHarvard Business Review Press
ISBN 139781422103296
ISBN 101422103293
AuthorHoward Gardner
Book FormatPaperback
LanguageEnglish
Book DescriptionThink about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
About the AuthorThe author of fifteen books, eminent Harvard psychologist Howard Gardner revolutionized our understanding of intelligence, creativity, and leadership with such books as Frames of Mind, Creating Minds, and Leading Minds.
LanguageEnglish
Publication Date1 September 2006
Number of Pages272 pages

Changing Minds

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