The story behind the SENCOR brand began more than 20 years prior to its origin. Japan was dealing with the issue of how to jump-start their economy, devastated by the war, and one way to do so was through the government-supported purchase of know-how from the USA and Europe, for which the Japanese invested over a billion dollars. A bright new start rose over Japan – electronics. Pre-war companies (Panasonic, Hitachi, Sharp) were accompanied by new companies – Sony, Akai, Sanyo, Aiwa, and in 1969, SENCOR. And it was in the late 1960s, during a time of agitation and revolutionary change throughout the world, which represented a substantial turn of events for Japan and its electronics companies. Imported technologies could not cope with the demand, resulting in a slump, and the task at hand was the revolutionary launch of Japan's own research and development, discovering new technologies, new products. The Japanese technological miracle could begin.