Competitive intelligence
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| Publisher | Dar el farouk |
| ISBN 13 | 9789774086953 |
| Book Description | Every company manager has sufficient information that enables him to determine the appropriate supplying sources for his company, move capital, gain customer trust, and outperform competing companies. It is not possible to collect sufficient information unless he has the ability to think in an organized and conscious manner. This type of manager is able to recognize opportunities and seize them, and at the same time he is able to protect his organization from the risks of competition that threaten its success, and sometimes even threaten its survival in the markets. |
| Language | Arabic |
| Author | Christopher Murphy |
Competitive intelligence
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