Connected Strategy: Building Continuous Customer Relationships For Competitive Advantage Hardcover English by Nickolaj Siggelkow - 21 May 2019
Now:
EGP 2805.00 Inclusive of VAT
Only 2 left in stock
Get it by 28 Feb - 5 March
Pay 6 monthly payments of EGP 550.00.
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
Specifications
| Publisher | Harvard Business Review Press |
| ISBN 13 | 9781633697003 |
| ISBN 10 | 1633697002 |
| Author | Nickolaj Siggelkow, Christian Terwiesch |
| Book Format | Hardcover |
| Language | English |
| Book Subtitle | Building Continuous Customer Relationships For Competitive Advantage |
| Book Description | Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. |
| Editorial Review | In a connected world, companies live and die on their ability to create great customer experiences. In this book, two leading experts on strategy and innovation team up to explore how to create those experiences in a rapidly changing world. Their lively, practical book offers rich cases, evidence, and frameworks for gaining and maintaining a competitive advantage. |
| About the Author | Nicolaj Siggelkow is the David M. Knott Professor at the Wharton School, University of Pennsylvania, where he also serves as codirector of the Mack Institute for Innovation Management. His research, which focuses on the role interactions among a firm's activities play in creating and sustaining competitive advantage, has been published in leading academic journals such as Academy of Management Journal, Strategic Management Journal, and Organization Science. He has won more than thirty teaching awards and leads many executive education programs on strategy at Wharton. He works with companies around the globe to help them create their distinctive strategies. |
| Publication Date | 21 May 2019 |
| Number of Pages | 256 |
Connected Strategy: Building Continuous Customer Relationships For Competitive Advantage Hardcover English by Nickolaj Siggelkow - 21 May 2019
Added to cart
Cart Total EGP 2805.00
