Publisher | McGraw-Hill Education |
ISBN 13 | 9781260566482 |
Author | David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser |
Book Format | Paperback |
Language | English |
Book Subtitle | Building Marketing Strategy |
Edition Number | 14 |
Publication Date | 29 Jul 2019 |
Number of Pages | 832 |
Consumer Behavior: Building Marketing Strategy paperback english - 29 Jul 2019