Consumer Behavior paperback english - 26-Jul-17
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Specifications
| Publisher | Pearson |
| ISBN 13 | 9781292153209 |
| Book Subtitle | Buying, Having, And Being |
| Book Description | Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. |
| Language | English |
| Author | Michael R. Solomon |
| Edition Number | 12th edition |
| Publication Date | 26-Jul-17 |
| Number of Pages | 500 |
Consumer Behavior paperback english - 26-Jul-17
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