Consumer Behaviour And Analytics Paperback English by Andrew Smith - 43706

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About the Author	Andrew smith bsc, msc, phd, is currently the director of the n/lab at nottingham university business school, uk where he is professor of consumer behaviour. he is also an associate of the horizon institute (for digital economy research). professor smith has published numerous papers on consumer behaviour and worked on a number of funded research projects for research councils uk, esrc, epsrc, dfid, erc, bill and melinda gates foundation, european union, the office of fair trading and innovate uk among others. these projects have involved various multinationals and ngos (including walgreens boots alliance, world bank group, tesco, ipsos and experian among others).
Language	English
Edition Number	1
Publication Date	43706
Number of Pages	204

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