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Consumer Guides

Consumer Behaviour Global Edition Paperback English by Leslie Kanuk - 28-Apr-14

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Overview
Specifications
PublisherPearson Education Limited
ISBN 139780273787136
ISBN 10273787136
AuthorLeslie Kanuk, Leon G. Schiffman
LanguageEnglish
Book DescriptionConsumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies
Edition Number11
Publication Date28-Apr-14
Number of Pages496

Consumer Behaviour Global Edition Paperback English by Leslie Kanuk - 28-Apr-14

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